About Seedlab

Seedlab Tasmania is a unique incubator focused on guiding Tasmanian food, drink, agri-food and agri-tourism startup businesses to be export-ready.

Seedlab Tasmania

Seedlab has a broad base of support from the Australian Government, a national retailer (Woolworths), the University of Tasmania, regional investment agencies and commercial partners. This support covers the costs for startup businesses to access the programme, coaching and mentoring throughout 2020 and 2021.

The Seedlab Programme

Germinate Bootcamp – the Pre-Incubator

Start working on your idea or business with Germinate Bootcamp where Seedlab will help you build core business skills and more. We’ll help you develop your story and pitch, a simple but focused business plan, and you’ll understand more about being export-ready.

Cultivate - the Accelerator

Develop your business and proposition further with the Cultivate Accelerator – a more intense 6 month (online) program of training and coaching with experts. Startups will develop their Minimum Viable Product, market test it, and progress to being Investor-Ready.

Propagate – the Incubator

Once you have completed Cultivate and are ready to scale and grow, Propagate – the Incubator – provides access to specific assistance just for your startup business to help become export-ready. Propagate also includes Masterclasses from global topic specialists on a wide range of topics, available to the Seedlab community and the wider food network in Tasmania.

Information About Seedlab Tasmania

Everything you need to know about the Seedlab Tasmania Program.

The Seedlab Team

Your business is in safe hands! The Seedlab Team are a group of commercially-savvy business people who have all learned the hard way how to make food, drink and agri-businesses more successful. We connect with our networks of Global Gurus and Local Legends to bring you priceless insights.

Dr Hazel MacTavish-West

Dr Hazel MacTavish-West is the Founder and Project Manager for Seedlab Tasmania. Hazel (aka The VegDoctor) is an experienced consultant food scientist and entrepreneur with global experience. Hazel is a Churchill Fellow, Director of MacTavish West Pty. Ltd. Founder of the Food Innovation Hub, and a founding member of the Tasmanian Food Cluster.

Darren West

Darren West is Seedlab’s technology guru and is a highly experienced development engineer and technical manager with a proven track record of delivering diverse, complex technical projects across multiple industry sectors; he’s also a Chartered electronic and professional engineer, and Director of MacTavish West Pty. Ltd.

Karina Dambergs

Karina Dambergs, the CEO of FermenTasmania and founder of Red Brick Road Cider brings substantial business and incubator expertise, including experience around developing luxury brands and fermentation technology.

Ray Butcher - Seedlab

Ray Butcher

Ray Butcher started is career in supermarkets in the UK in 1970 with roles in operations, new store development, buying, marketing, product development, category development and training. As the director of Inoplus Pty Ltd Ray helps producers manage their business with supermarkets and supports the development of business opportunities with a focus on the numbers. A qualified Food Safety Auditor, Ray recently attended a lean manufacturing course in Japan and is an advocate for Lean Sytems.

Toni Kibbey - Seedlab

Toni Kibbey

Toni Kibbey is Director of ElementCo – Coaching and Consulting, with a long career in marketing strategy Toni applies her knowledge and experience of working in various business from startups to government to large corporates to support and guide business to understand their purpose, their clients and establish their goals. 

Stakeholder Support

“We look forward to helping Seedlab’s start-up businesses become export-ready by providing insights and guidance on what successful retail partnerships look like.”
Jason Mcquaid, Head of Business at Woolworths.

We are helping Tasmania’s agri-farming businesses find real world solutions for value adding
Susie Lohrey, Business Development Manager, Regional Investment Corporation.

With a real focus on startup founders, the University of Tasmania is honoured to be founding partner of Seedlab Tasmania, a program that will transform the enterprise ecosystem in Tasmania,
Professor Anthony Koutoulis, Deputy Vice Chancellor Research, University of Tasmania.

Frequently Asked Questions.

Here are some answers about Seedlab

What types of businesses will Seedlab Tasmania help?

The Seedlab Tasmania Incubator is for Tasmanians: people with an idea and startup (start-up, or early stage) businesses developing food and drink products that may have potential for export markets, or agri-tourism ventures for international visitors.

Is the assistance from Seedlab Tasmania free?

Seedlab Tasmania is supported by the Australian Government Department of Industry, Innovation and Science through Incubator Support initiative funding as part of the Entrepreneurs’ Programme. In addition to sponsorship from other Tasmanian and Australian institutes/companies. This support funds the time of the Seedlab team to develop and deliver the programme, and for materials and some travel and other costs for eligible startups to access the program. It does not cover all the costs required for you to start, scale and grow a business. We will “teach you how to fish”; we are not there to fish for you.

What is the definition of a “startup” (“start-up”)?

Startups are “innovative, adaptive, early stage and scaleable businesses”. Generally, a startup will have been trading for less than 3 years and would not yet be investor-ready.

What does “export-ready” mean?

“Export-ready” means that at some point in the future, you have the interest and will to export your products or services outside of Australia. There is no defined time-frame for this – it could be within 5 years. For agri-tourism ventures, “export-ready” means your idea would potentially attract international visitors to Tasmania.

Is it for me?

Yes – if you can answer “Yes” to these questions:

Is your idea related to food, drinks, agri-food or agri-tourism?

Are you (or do you intend to be) based in Tasmania?

Have you been trading for less than 3 years, or not at all yet?

Do you intend that a significant proportion of jobs and economic growth created by your activity will occur in Tasmania?

Do you have an interest in selling your products/services beyond Australia in the next 5 years, or in attracting international visitors to your agri-tourism venture

Which types of business aren’t eligible for support from Seedlab Tasmania?

Your business or idea isn’t eligible if: you are already an existing company with a long trading history, are setting up a new division or a new entity within a consolidated group, are creating an Australian office for an established multi-national, or you are a Small/Medium Sized Enterprise (SME) with a proven sales record and credit history that could access finance for your new idea.

When do Seedlab Programmes happen – and how often?

We have three (3) cohort groups for Bootcamp: Feb 2020; October 2020 and April/May 2021. Applications will close around 3 weeks before each Bootcamp. We have three (3) rounds of Cultivate too; each of which runs for 6 months and starts a few weeks after Bootcamp.

The Seedlab Tasmania Project is supported by the Australian Government Department of Industry, Science, Energy and Resources through Incubator Support initiative funding as part of the Entrepreneurs’ Programme. In addition to sponsorship from other institutes/companies:

Follow Us